Tracy Thomson

Qualitative Research

Tracy Thomson has been involved in the market research industry for the past 20 years and is a RIVA trained moderator. Tracy has been involved in all aspects of the research process including field management, project design, data collection and analysis. Tracy is a senior researcher who brings insights and creativity to her clients’ research strategy.
Tracy has moderated and coordinated thousands of focus group discussions and managed hundreds of quantitative projects. It is her experience as a moderator that provides the insight to understand the ”Customer Experience” and then translate those insights into actionable results for her clients and visiting moderators alike.Tracy is a professional member of the Marketing Research & Intelligence Association (formerly the Professional Marketing Research Society), has received the designation of CMRP (Canadian Market Research Professional) and was the founding President of the Alberta Chapter.