Share your knowledge
Healthcare blogs are a great way for practitioners to get involved with your brand and share their knowledge with patients. They also help to position you as a thought leader and a resource that patients rely on when searching for healthcare information. You can share your blog posts through email campaigns, social media, and populate your website with great content.
The internet loves blogs
Your blog is a great way to engage your online audience as 77% of internet users read blogs, yet, 43% of people admit to skimming content (Optinmonster, 2021). It is important to note that when writing blogs, those that are most effective have headlines that are between 6 to13 words; these consistently receive the highest amount of traffic (Optinmonster, 2021). Adding visual content to blogs is essential as blogs with images receive 94% more views than those without visuals (Optinmonster, 2021). Additionally, blogs with videos are 50x more likely to gain traffic from organic search results than blogs that only contain text (Optinmonster, 2021).
The benefits of your clinic’s blog
Your clinic benefits because blogs help you differentiate your clinic through thought leadership and patient experience. The keywords used in your healthcare blog will also help your clinic rank higher in search engine results while simultaneously increasing your web presence. Clinic owners benefit by having a channel to share their expertise with patients while increasing practitioner’s involvement in growing the brand. Effective blogging can cultivate interest in your clinic while building a loyal following. Finally, patients benefit because they know that your blog is a reliable source of information about their conditions written by practitioners they know and trust.
Expertly crafted strategies
Wonder how to write blogs effectively? It takes about 3.5 hours on average to write a quality blog post (Orbit Media, 2020). To ensure your time is used wisely, we’ll help you learn the best practices when writing blogs such as the ideal word count, how frequently you should post, how to optimize keywords, and how to write a strong call-to-action.
Quality over quantity
We help you educate your patients through high quality blogs written by your clinic’s staff. You want to create content that your patient’s read and look forward to. Therefore, we believe in providing patients with fewer blog posts that each have high value content that informs and incentivizes them to consider their wellbeing. Learn more about our commitment to quality on the About Us page
A team that cares
We are a team of passionate and research-driven healthcare marketers with the collective ambition to strengthen your clinic’s marketing. We are also healthcare patients that have experienced the time and effort healthcare professionals place into their patient’s wellbeing. At Panel, we aim to extend your clinic’s marketing the same amount of care. Our team is comprised of experts who understand the multi-faceted and fast-paced world of healthcare marketing which is why we have been able to help clinics across Canada grow their patient base and market share.
Let’s talk blogs
Give us a call to learn more about how we can help you with your healthcare blogs!