Branding

Branding

Branding is your clinic’s story unfolding

Healthcare branding is more than just a logo and a catchy tag line. We believe it’s your story unfolding. In this purpose-driven, patient-focused marketplace it is vital to know who you are and why your customers should care. A strong brand helps differentiate you from the competition by creating a strong following that resonates with patients.

We help you develop a brand through determining your clinic’s:
1. Mission
2. Vision
3. Brand promises to your patients, employees,
vendors and community
4. Spirt of work
5. Core values
6. Tagline
7. Elevator pitch
8. Differentiator
9. Brand visuals

We strive to find your health clinic’s story by aligning the following:
1. Patient’s feedback
2. Employee’s feedback
3. Owner’s vision
4. Market trends

A great brand attracts patients

Brand development is essential for attracting patients due to its visual appeal and communicative ability. Branding aids in conveying your clinic’s differentiator and helps patients know what they should expect. Your clinic’s brand should be consistent, recognizable, and attractive in order to connect with your target audience. Additionally, a good brand helps to generate referrals because people enjoy recommending a brand that they love (Strategy Marketing Agency).

The benefits of your clinic’s branding

Clinics benefit from strong branding because it establishes familiarly, trust, and a positive perception among patients (Brandingmag, 2015). It also helps guide strategy decisions; think about your vision and mission statement and how those have guided your clinic’s growth. Additionally, branding helps clinic owners employ and attract staff that have the same values and motivations. These practitioners become brand advocates and an integral part of your clinic. Your clinic’s branding benefits patients by forming an emotional connection with them through the services, stories, and the care you provide.

Expertly crafted strategies

We have years of experience in clinic branding and are truly passionate about creating a strong brand that conveys what makes your clinic great. At Panel, we work with a team of experts and are powered by research to develop a strong brand for your clinic.

process

A process that works

Our process starts with you. In our discovery phase, we discuss with you what you would like to change and what we will add to round out your brand. Initially, we focus on high-level, big picture aspects that impact you and gradually work down to each individual element such as your elevator pitch. You can be sure that the results are based on industry research, an analysis of your target market, and scrutinous critiquing. To learn more about our process head to the About Us page.

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Quality over quantity

We take time to work with you to ensure your clinic’s brand is comprehensive and showcases a consistent message throughout. Our creative strategies are incubated to ensure they are logical for marketing, appealing to your audience, and unique in your market. Learn more about our commitment to quality on the About Us page.

A team that cares

We are a team of passionate and research-driven healthcare marketers with the collective ambition to strengthen your clinic’s marketing. We are also healthcare patients that have experienced the time and effort healthcare professionals place into their patient’s wellbeing. At Panel, we aim to extend your clinic’s marketing the same amount of care. Our team is comprised of experts who understand the multi-faceted and fast-paced world of healthcare marketing which is why we have been able to help clinics across Canada grow their patient base and market share.

Let’s talk about your clinic’s branding

Give us a call to learn more how you can improve your clinic’s branding.

Contact Us