Branding

Branding

Branding is your clinic’s story unfolding

Healthcare branding is more than just a logo and a catchy tag line. We believe it’s your story unfolding. In this purpose-driven, patient-focused marketplace it is vital to know who you are and why your customers should care. A strong brand helps differentiate you from the competition by creating a strong following that resonates with patients.

We help you develop a brand through determining your clinic’s:
1. Mission
2. Vision
3. Brand promises to your patients, employees,
vendors and community
4. Spirt of work
5. Core values
6. Tagline
7. Elevator pitch
8. Differentiator
9. Brand visuals

We strive to find your health clinic’s story by aligning the following:
1. Patient’s feedback
2. Employee’s feedback
3. Owner’s vision
4. Market trends

A great brand attracts patients

Brand development is essential for attracting patients due to its visual appeal and communicative ability. Branding aids in conveying your clinic’s differentiator and helps patients know what they should expect. Your clinic’s brand should be consistent, recognizable, and attractive in order to connect with your target audience. Additionally, a good brand helps to generate referrals because people enjoy recommending a brand that they love (Strategy Marketing Agency).

The benefits of your clinic’s branding

Clinics benefit from strong branding because it establishes familiarly, trust, and a positive perception among patients (Brandingmag, 2015). It also helps guide strategy decisions; think about your vision and mission statement and how those have guided your clinic’s growth. Additionally, branding helps clinic owners employ and attract staff that have the same values and motivations. These practitioners become brand advocates and an integral part of your clinic. Your clinic’s branding benefits patients by forming an emotional connection with them through the services, stories, and the care you provide.

Expertly crafted strategies

We have years of experience in clinic branding and are truly passionate about creating a strong brand that conveys what makes your clinic great. At Panel, we work with a team of experts and are powered by research to develop a strong brand for your clinic.

process

A process that works

Our process starts with you. In our discovery phase, we discuss with you what you would like to change and what we will add to round out your brand. Initially, we focus on high-level, big picture aspects that impact you and gradually work down to each individual element such as your elevator pitch. You can be sure that the results are based on industry research, an analysis of your target market, and scrutinous critiquing. To learn more about our process head to the About Us page.

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Quality over quantity

We take time to work with you to ensure your clinic’s brand is comprehensive and showcases a consistent message throughout. Our creative strategies are incubated to ensure they are logical for marketing, appealing to your audience, and unique in your market. Learn more about our commitment to quality on the About Us page.

A team that cares

We are a team of passionate and research-driven healthcare marketers with the collective ambition to strengthen your clinic’s marketing. We are also healthcare patients that have experienced the time and effort healthcare professionals place into their patient’s wellbeing. At Panel, we aim to extend your clinic’s marketing the same amount of care. Our team is comprised of experts who understand the multi-faceted and fast-paced world of healthcare marketing which is why we have been able to help clinics across Canada grow their patient base and market share.

Let’s talk about your clinic’s branding

Give us a call to learn more how you can improve your clinic’s branding.

Client Testimonials

Dr. Rob Canil

Great team with great results!! Thank you Panel

Tom Stevens

We needed a marketing plan and a website to align our communication and goals. Panel Marketing’s team conducted a thorough competitor analysis followed by a review of all of our marketing and collateral. They modernized our logo and helped us communicate our message clearly. The web development was on point and executed very well! We would highly recommend them to any business looking to grow.

Bill Scott

We required a visual identity for our luxury penthouse suites. Panel was able to bring it to reality with a stunning brand. They executed on our marketing goals of generating consistent bookings directly from our website. Niche campaigns have helped us create a presence in a highly competitive market! Highly recommend Panel and the team for proper marketing!

Dr. Taia Spencer-Yap

The Panel team has been very professional and provide quality, researched marketing services. We especially like how they have in-depth knowledge of the private healthcare field so they can help us with unique issues and solutions

Priya Boyal

The Panel team was very thorough with their research into our niche industry and marketing needs. The marketing plan and strategy were effective and generated key monthly results for us. In addition, they helped us execute major marketing projects to help us increase our revenue.
Thank you!

Dr. Aaron Binstock

I didn’t have the greatest experience with the first marketing firm I used for my business, which made me hesitant to invest in another one. However, Panel was recommended to me by a friend so I decided to do a video call with Saqib to see what he had to offer. Their specificity and attention to detail is what stood out to me. It’s now been 2 years and counting and we couldn’t be happier with the service from top to bottom. Thank you Panel for helping me grow my business.

Let’s achieve your goals together

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