The written word is powerful
Your clinic’s communication is what your brand is saying, where it is being said, and who your brand is speaking to. It encompasses the written word in your advertising, branding, online presence, printed material, and direct marketing. It is imperative to strategize, optimize, and improve your clinic’s communication for consistency across your clinic’s brand. The right communication instills brand cohesiveness, persuades patients to book an appointment, inserts a call-to-action, and more.
Marketing communication is everywhere
How you write is dependent on your audience, your clinic’s branding, and the media you are writing for. Throughout your communication you also need to be cognisant of the tone and style you’re are using to communicate with your audience. Your communication can be the difference between connecting with patients or alienating them with jargon. Furthermore, it may be the difference between gaining a patient’s booking or losing a prospective patient to another clinic. How you write also varies between platforms, for instance, Twitter only allows a count of 280 characters (Tech Crunch, 2018).
The benefits of communications
The benefits of strong communication include a cohesive brand voice and focused messaging. Clinic owners can benefit by effectively persuading patients to book an appointment and expressing the benefits of their clinic throughout their messaging. Your patients benefit by knowing that they are providing a clear and self-sustaining message throughout their marketing channels. Your patients benefit by establishing a relationship with the brand and experiencing clarity through the clinic’s marketing communication.
Expertly crafted strategies
Writing differently for each platform and medium can be daunting, overwhelming, and arduous. Our team of experts has experience writing for numerous clinics for social media, website, direct marketing, and branding. We help craft and improve your clinic’s marketing by creating cohesive and effective marketing communications.
A process that works
We abide by a strict process to ensure our communications for your clinic are high quality and fully optimized. Our team of experts perform quality checks on all of our work to ensure it meets the purpose, has a consistent tone, is relevant to your brand, and is absent of any errors. To learn more about our process head to the About Us page.
Quality over quantity
We create quality in your communications by conducting thorough research to determine your target audience, positioning, purpose, and the best practices for the medium we are writing for. Demonstrating care for your patients through your marketing communication is vital, yet it takes time to establish your voice and tone. Learn more about our commitment to quality on the About Us page.
A team that cares
We are a team of passionate and research-driven healthcare marketers with the collective ambition to strengthen your clinic’s marketing. We are also healthcare patients that have experienced the time and effort healthcare professionals place into their patient’s wellbeing. At Panel, we aim to extend your clinic’s marketing the same amount of care. Our team is comprised of experts who understand the multi-faceted and fast-paced world of healthcare marketing which is why we have been able to help clinics across Canada grow their patient base and market share.
Let’s talk about your communications
Give us a call to learn more how you can enhance your marketing communications.