Communications

Communications

The written word is powerful

Your clinic’s communication is what your brand is saying, where it is being said, and who your brand is speaking to. It encompasses the written word in your advertising, branding, online presence, printed material, and direct marketing. It is imperative to strategize, optimize, and improve your clinic’s communication for consistency across your clinic’s brand. The right communication instills brand cohesiveness, persuades patients to book an appointment, inserts a call-to-action, and more.

Marketing communication is everywhere

How you write is dependent on your audience, your clinic’s branding, and the media you are writing for. Throughout your communication you also need to be cognisant of the tone and style you’re are using to communicate with your audience. Your communication can be the difference between connecting with patients or alienating them with jargon. Furthermore, it may be the difference between gaining a patient’s booking or losing a prospective patient to another clinic. How you write also varies between platforms, for instance, Twitter only allows a count of 280 characters (Tech Crunch, 2018).

The benefits of communications

The benefits of strong communication include a cohesive brand voice and focused messaging. Clinic owners can benefit by effectively persuading patients to book an appointment and expressing the benefits of their clinic throughout their messaging. Your patients benefit by knowing that they are providing a clear and self-sustaining message throughout their marketing channels. Your patients benefit by establishing a relationship with the brand and experiencing clarity through the clinic’s marketing communication.

Expertly crafted strategies

Writing differently for each platform and medium can be daunting, overwhelming, and arduous. Our team of experts has experience writing for numerous clinics for social media, website, direct marketing, and branding. We help craft and improve your clinic’s marketing by creating cohesive and effective marketing communications.

process

A process that works

We abide by a strict process to ensure our communications for your clinic are high quality and fully optimized. Our team of experts perform quality checks on all of our work to ensure it meets the purpose, has a consistent tone, is relevant to your brand, and is absent of any errors. To learn more about our process head to the About Us page.

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Quality over quantity

We create quality in your communications by conducting thorough research to determine your target audience, positioning, purpose, and the best practices for the medium we are writing for. Demonstrating care for your patients through your marketing communication is vital, yet it takes time to establish your voice and tone. Learn more about our commitment to quality on the About Us page.

A team that cares

We are a team of passionate and research-driven healthcare marketers with the collective ambition to strengthen your clinic’s marketing. We are also healthcare patients that have experienced the time and effort healthcare professionals place into their patient’s wellbeing. At Panel, we aim to extend your clinic’s marketing the same amount of care. Our team is comprised of experts who understand the multi-faceted and fast-paced world of healthcare marketing which is why we have been able to help clinics across Canada grow their patient base and market share.

Let’s talk about your communications

Give us a call to learn more how you can enhance your marketing communications.

Client Testimonials

Dr. Rob Canil

Great team with great results!! Thank you Panel

Tom Stevens

We needed a marketing plan and a website to align our communication and goals. Panel Marketing’s team conducted a thorough competitor analysis followed by a review of all of our marketing and collateral. They modernized our logo and helped us communicate our message clearly. The web development was on point and executed very well! We would highly recommend them to any business looking to grow.

Bill Scott

We required a visual identity for our luxury penthouse suites. Panel was able to bring it to reality with a stunning brand. They executed on our marketing goals of generating consistent bookings directly from our website. Niche campaigns have helped us create a presence in a highly competitive market! Highly recommend Panel and the team for proper marketing!

Dr. Taia Spencer-Yap

The Panel team has been very professional and provide quality, researched marketing services. We especially like how they have in-depth knowledge of the private healthcare field so they can help us with unique issues and solutions

Priya Boyal

The Panel team was very thorough with their research into our niche industry and marketing needs. The marketing plan and strategy were effective and generated key monthly results for us. In addition, they helped us execute major marketing projects to help us increase our revenue.
Thank you!

Dr. Aaron Binstock

I didn’t have the greatest experience with the first marketing firm I used for my business, which made me hesitant to invest in another one. However, Panel was recommended to me by a friend so I decided to do a video call with Saqib to see what he had to offer. Their specificity and attention to detail is what stood out to me. It’s now been 2 years and counting and we couldn’t be happier with the service from top to bottom. Thank you Panel for helping me grow my business.

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