Direct mail isn’t outdated
Your patients aren’t all the same and purely digital marketing doesn’t reach everyone. Your clinic needs different types of marketing for different age groups. Direct mail is a great way to connect with audience segments that refrain from using social media on a regular basis. Audiences that are often receptive to direct mail include members of Generation X and Baby Boomers.
Direct mail is effective
The physical act of holding mail is a “unique experience” in itself according to Healthcare Success (n.d). As per Compu-Mail (2020), the average life span of direct mail is much longer than emails, as direct mail’s lifespan lasts an average of 17 days, while an email’s lifespan only lasts an average of 17 seconds. The Canada Post Corporation conducted a study to discover the impact of direct mail using neuromarketing and a sample of 270 participants (Canada Post Corporation, 2015). The study revealed that “physical media is better suited to close the marketing-sales loop, or the gap between interaction and action” than digital media (Canada Post Corporation, 2015). The Canada Post Corporation also discovered through their research that:
– Direct mail prompts higher brand recall than digital media
– Direct mail requires less brain power to understand than digital media
– Direct mail in comparison to digital media, is more persuasive
The benefits of direct mail
The clinic can benefit by introducing a traditional marketing tactic to their marketing strategies which will add an additional channel to their marketing strategies. Clinic owners can benefit by providing their audience with a marketing medium that is easy to understand and stimulates brand recall. Patients benefit by not having to exert as much cognitive effort to understand your message (Canada Post Corporation, 2015).
Expertly crafted strategies
We are experts at direct mail and have completed numerous successful campaigns. We work with you to break down your audience, the cost, the design, and the message . Although, figuring out how to directly target mail can be daunting, we have the experience and the process mastered.
A process that works
Our process involves thorough research, planning, quality checks, and execution. We’re also happy to answer any of your questions about our process and how we develop effective direct mail campaigns. Additionally, we’ll work with you as little or as much as you want, either way, we promise to never leave you out of the conversation. To learn more about our process, head to the About Us page
Quality over quantity
We don’t try to fill every mailbox; we try to fill the right ones. In doing so, we don’t want your direct mail campaign to be considered junk mail, we want it to hold value for the recipient and be a physical reminder to book an appointment, or pique their interest to look up your clinic. Learn more about our commitment to quality on the About Us page.
A team that cares
We are a team of passionate and research-driven healthcare marketers with the collective ambition to strengthen your clinic’s marketing. We are also healthcare patients that have experienced the time and effort healthcare professionals place into their patient’s wellbeing. At Panel, we aim to extend your clinic’s marketing the same amount of care. Our team is comprised of experts who understand the multi-faceted and fast-paced world of healthcare marketing which is why we have been able to help clinics across Canada grow their patient base and market share.
Let’s talk direct mail
Give us a call to learn more about how direct mail campaigns can help you get new patients!