After their first treatment, patients often have a treatment plan, a follow-up appointment, or a check-up in the distant future. We know that patients who prioritize their wellness and treatments have a higher chance of recovering sooner and preventing other issues from arising. Yet, in reality being proactive about one’s health is easier said than done. People often get too busy and the pain becomes manageable or the discomfort becomes ignorable, at which point people end up prioritizing other elements of their life. As a result, people discontinue their treatment plans and deprioritize their health.
At Panel, we believe the healthcare experience provided to patients must inspire them to be proactive about their health. Staying in touch and engaging with your patients through marketing efforts does not have to be time consuming, salesy, or pushy.
How do we engage patients with your brand?
Patients rely on clinics for new health information, tips and tricks, new knowledge, new science, and expert advice. However, patients do not have a relationship with the clinic, they have a relationship with the administrative staff and the practitioners. To engage these patients we use messages pertaining to all of the above, while including clinic updates, practitioner stories, community related information and so much more.
Each clinic is a part of the community and they are involved in the healthcare of the members that make up that community. We recommend that clinics share messages of health and fitness events, sponsor community charity drives, and be a part of the lives of community members
We engage with your patients via the following media channels: email campaigns, Facebook and Instagram ads, community publications, social media posts, patient follow-ups, and patient engagement. Instead of having to hire a part-time or full-time employee to focus on patient engagement, you can outsource this work to us and we’ll execute it with your long-term goals in mind.
Why outsource this?
Marketing has transformed into a multi-media and multi-disciplinary profession. It has become so demanding that no single professional can become the marketing department of the whole clinic. Furthermore, they require training, a team, and quality checks on their work. Additionally, they have their own biases, lack experience, or lack media knowledge.
At Panel, our team works with market research and experience to deliver results for your clinic. We are regularly working to improve our knowledge base and know-how skills. Our team is consistently adapting to changing media practices, consumer trends, and more. We work as a team using your brand and style guide to ensure that your messaging is represented accurately throughout your marketing
What is my return on engaging current patients?
It is much cheaper to keep a patient than to acquire a new one. It is also unproductive to keep acquiring new patients without a systemic solution to maintain them. For instance, if each of your current patients came to you for one treatment what would be the total revenue generated? Furthermore, instead of just focusing on the revenue generated from follow-up treatments, consider thinking about brand investment, or marketing for referrals in the future.
Clarity and transparency
We understand the layers that make marketing effective. The target audience, the brand, the media, and the messaging. We take this knowledge and create monthly deliverables to execute for your clinic. We also update you and consistently uphold our communication so you know exactly what we completed, what we will do next month, and the results associated with all of them. For example, if our goal were to complete 15 social media posts, two email campaigns, and one Google My Business Post, you’ll see that those were completed in our monthly detailed report that we provide you.
Security & standards
At Panel, we use password locks and database vaults for your security. We do not execute any campaigns or communication without your written approval and we have several internal quality checks to ensure that when we communicate, we are representing your brand at the highest standards. Additionally, we are versed in the CASL law and the Canadian governing associations, both provincially and federally, for health. Furthermore, we adhere to the laws set by Advertising Standards of Canada.
Quality over quantity
At Panel we don’t work with every clinic. Instead, we work with a select group to ensure they are successful. We ensure quality through the experience and acumen of our team. We also maintain a high standard of deliverables with our quality checks and process. Consequentially, if you are successful in the long run, then we will be too. Find out more about our commitment to quality on the About Us page.
A process that works
We believe that process is the foundation to success. Our process includes rigorous planning, insightful research, and strategic execution. We work with you as little or as much as you want, either way, we promise to never leave you out of the conversation. To learn more about our process head to the About Us page.
Our clients are transforming patient experience
A team that cares
We are a team of passionate and research-driven healthcare marketers with the collective ambition to strengthen your clinic’s marketing. We are also healthcare patients that have experienced the time and effort healthcare professionals place into their patient’s wellbeing. At Panel, we aim to extend your clinic’s marketing the same amount of care. Our team is comprised of experts who understand the multi-faceted and fast-paced world of healthcare marketing, which is why we have been able to help clinics across Canada grow their patient base and market share for years.
Let’s talk patient engagement
Give us a call to learn more about how we can help your clinic engage current patients!