Social media ads are the new billboards
In this digital age your clinic’s marketing has a reach far beyond your clinic’s front door. Your clinic can employ Facebook and Instagram ads to increase your clinic’s awareness with potential new patients. Furthermore if your Facebook and Instagram ads are targeted towards current patients, they can act as a reminder to book follow up appointments. Advertising on social media gives you the ability to hyper target your ideal patients through demographics, locations, behaviour, interests, and more.
Social media insights
You either have Facebook and Instagram or you know someone that does, so it is not surprising that over 1 billion people use Instagram a month (Hootsuite, 2021) and 2.80 billion people use Facebook a month (Oberlo, 2021).This active population makes these platforms an attractive environment to advertise in. Additionally, 90% of Instagram users follow a business (HubSpot, 2020) and about 200 million visit at least one business profile daily (Hootsuite, 2021). Healthcare marketers have seen the power of social media marketing as well; about 90% of older adults have employed social media when searching for health information (Journal of Medical Industry Research). As of 2019, 68% of healthcare marketers in the US increased their spending on social media ads (Medical, Marketing, and Media, 2020).
The benefits of social media ads
Using Facebook and Instagram ads to advertise your clinic is beneficial because they increase awareness for new patients and act as reminders for current patients to book appointments. The hyper targeting capabilities allows clinic owners to target ideal patients based on their location, demographics, interests, and behaviour. Social media ads benefit your current patients because when your clinic appears on a patient’s social feed they’ll be reminded to book an appointment or do their exercises. When new patients see these ads they may explore the landing page and website to discover services that help their conditions; or new patients may also develop brand recall and search for you when seeking a new clinic.
Expertly crafted strategies
We develop expertly crafted strategies and constantly measure the results of the ads that are running. We employ the best practices for advertising on social media which enables us to run healthcare ads that will convert your audience.
A process that works
When crafting social media ads we are guided by a strict process to ensure results. Initially, we work with you to determine your goals, target audience, customer value, and budget. Then we develop a strategy which is templated for your approval. We ensure quality in our process through quality checks that scrutinize each aspect of our strategy to ensure that your campaign will be effective. Throughout this process we work with you as little or as much as you want, either way, we promise to never leave you out of the conversation.
Quality over quantity
Your social media ads won’t spam your target audience’s social feed, instead they’ll be attractive and crafted to draw attention. We spend time designing your content and writing copy so your message will be quickly communicated despite user’s short attention spans. To find out more about our commitment to quality head to the About Us page.
A team that cares
We are a team of passionate and research-driven healthcare marketers with the collective ambition to strengthen your clinic’s marketing. We are also healthcare patients that have experienced the time and effort healthcare professionals place into their patient’s wellbeing. At Panel, we aim to extend your clinic’s marketing the same amount of care. Our team is comprised of experts who understand the multi-faceted and fast-paced world of healthcare marketing which is why we have been able to help clinics across Canada grow their patient base and market share.
Let’s talk Facebook and Instagram ads
Give us a call to learn more about how social media ads can help you!