We’ll start the conversation by getting your brand in their hands.
What’s inside the envelope
2
Referral Pads
1
Personalized Letter
Referral Pads Unlike any other
Premium pad with a modern design. Full colour printed both sides.
Premium paper that the doctor would want to write on and a customized map of your clinic on the back.
Custom backing card of the pad with your brand colour so it stands out from all the other pads.
A Letter That Starts A Dialogue
Addressed To The Doctor And Signed By Your Clinic
End Benefits
Focuses on the benefits for the doctor and their clinic
Focused
Highlighted to be skimmed.
Educates
Lists your unique services
Stands Out
The back of the letter is printed with your brand colour
Not Another Junk Mail
Branded with your return address
This creates curiosity and gets opened!
Envelope is addressed directly to the doctor
Canada post stamped for personalization
The address is in a handwritten font.
It is the size of a greeting card envelope
Who are we sending them to
Family physicians within 10 km of your clinic.
Our Promise
We guarantee each address.
Organic listing
The list is made by a person and not purchased!
Quality Control
You get the list before we execute so you can be sure they are headed to the right clinic.
Order List
Our list is made at the time your order ensuring the data is accurate!
Why Direct Mail
Gets Noticed
Direct mail gets noticed, opened and read; our brains are hard-wired to pay more attention to it. 74% of Canadian consumers always or sometimes notice advertising in direct mail.
Source: Breaking Through the Noise ,2015. Source: Canada Post.
Higher Open Rate
86% of Canadian consumers open mail that’s personally addressed to them. Family Physicians in Canada are generation X or baby boomers. Mail is more trustworthy than an email campaign.
Source: TNS/Canada Post, Consumers and Direct Mail, September 2013. Source:Canada Post.
Gets Attention
Integrated direct mail and digital campaigns elicit 39% more attention (time spent) than digital campaigns alone. This mail is actionable. it has your referral pads in it and ready to go. It also creates a reason to follow up
Source: Connecting for Action ,2016. Source: Canada Post.
Pricing
25 doctors
$45 Per Doctor
2 referral pads
1 fully customized letter
Postage
Mailing
List Building
Printing
50 doctors
$41 Per Doctor
2 referral pads
1 fully customized letter
Postage
Mailing
List Building
Printing
100 doctors
$37 Per Doctor
2 referral pads
1 fully customized letter
Postage
Mailing
List Building
Printing
Order Now
Order Now
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What After
Doctors often don’t know about your practice, practitioners, or services. They are too busy and inundated with patients, pharma salespeople, admin issues, government regulations, and much more. They want to refer out but want to know, like, and trust the referral partner first. After getting your letter and referral pads they now know of you. We recommend the practitioners from your clinic to follow up with the doctor with a phone call. Oftentimes, you will not get a hold of the doctor, but we recommend leaving a message saying something like the following. Hi, Dr…” We are just following up on the mail we sent a week ago, we wanted to check if you received it and if you had any questions”. The goal here is to build a relationship and this direct mail is an excellent starting point. We recommend dropping by with cookies for their front desk. Inviting the doctors to a lunch and learn or if it is a big clinic offering to do it at theirs. It takes several touchpoints to develop a relationship with new partners. Thankfully, you will have a focused doctor list to work on and the process already started with your brand in their hands.
If you want to build out a program and require further training or information, then please don’t hesitate to reach out and our experts can help you scale your clinic
Client Testimonials
Dr. Rob Canil
Great team with great results!! Thank you Panel
Tom Stevens
We needed a marketing plan and a website to align our communication and goals. Panel Marketing’s team conducted a thorough competitor analysis followed by a review of all of our marketing and collateral. They modernized our logo and helped us communicate our message clearly. The web development was on point and executed very well! We would highly recommend them to any business looking to grow.
Bill Scott
We required a visual identity for our luxury penthouse suites. Panel was able to bring it to reality with a stunning brand. They executed on our marketing goals of generating consistent bookings directly from our website. Niche campaigns have helped us create a presence in a highly competitive market! Highly recommend Panel and the team for proper marketing!
Dr. Taia Spencer-Yap
The Panel team has been very professional and provide quality, researched marketing services. We especially like how they have in-depth knowledge of the private healthcare field so they can help us with unique issues and solutions
Priya Boyal
The Panel team was very thorough with their research into our niche industry and marketing needs. The marketing plan and strategy were effective and generated key monthly results for us. In addition, they helped us execute major marketing projects to help us increase our revenue.
Thank you!
Dr. Aaron Binstock
I didn’t have the greatest experience with the first marketing firm I used for my business, which made me hesitant to invest in another one. However, Panel was recommended to me by a friend so I decided to do a video call with Saqib to see what he had to offer. Their specificity and attention to detail is what stood out to me. It’s now been 2 years and counting and we couldn’t be happier with the service from top to bottom. Thank you Panel for helping me grow my business.
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