What are referral partners?
Referral partners are effective sources for new leads as they perform word-of-mouth marketing that is used to direct new patients towards your clinic. Referral partners come in many forms as they can be GP’s, women’s health clinics, insurance providers, employers, maternity clinics, coaches, educational institutions and more. Importantly, referral partners will broaden your clinic’s marketing channels so you can reduce your dependence on Google Search Ads and social media ads.
Referrals help gain new patients
As per Referrals for Doctors (2019), healthcare businesses can efficiently gain new patients through referrals from physicians (Referrals for Doctors, 2019). Moreover, a physician’s referral may be the difference between a patient choosing a competitor’s clinic over yours (Referrals for Doctors, 2019); thus it is important to establish relationships with physicians so they will consider referring your clinic to a patient. This can also be mutually beneficial as you may have the chance to refer a patient to a referral partner.
The benefits of referral partners for healthcare clinics
The clinic benefits from having a source of new patients that comes from a credible source. This also reduces a clinic’s marketing dependency on digital ads. Furthermore, clinic owners develop professional relationships with referral partners that can be mutually beneficial. These partnerships save clinic owner’s some time reaching new patients because referral partners are directing patients to the clinic. Patients benefit because they will save time from researching clinics that will treat their condition.
Expertly crafted strategies
We help you reach referral partners so you can start gaining new patients and broaden your marketing channels. We have experience developing different strategies to help clinics build relationships with different types of referral partners. From GP’s to personal trainers, we help you increase your reach among referral partners effectively.
A process that works
We believe that process is the foundation to success for healthcare marketing. Our process involves thorough research to discover referral partners that will benefit you and strategies to ensure that we connect with them successfully. Our process includes quality checks that scrutinize each aspect of our plan. We take the time to monitor and optimize our work so you see results. To learn more about our process head to the About Us page.
Quality over quantity
We want to connect you with quality referral partners that you could refer your own patients to if they needed. The quality of this relationship has the potential to be a long-term strategy that is mutually beneficial. Learn more about our commitment to quality on the About Us page.
A team that cares
We are a team of passionate and research-driven healthcare marketers with the collective ambition to strengthen your clinic’s marketing. We are also healthcare patients that have experienced the time and effort healthcare professionals place into their patient’s wellbeing. At Panel, we aim to extend your clinic’s marketing the same amount of care. Our team is comprised of experts who understand the multi-faceted and fast-paced world of healthcare marketing which is why we have been able to help clinics across Canada grow their patient base and market share
Let’s talk referral partners
Give us a call to learn more about how referral partners can help you!