Scale your clinic
The transition from a practitioner to a business owner, to an investor, to a director is quite a rewarding journey. Whether it is growing by 20%, doubling in size, opening multiple locations, or buying commercial real estate, we are a marketing company that has experience in scaling unlike any other.
We have helped clinics break a million in their first three years. We have helped clinics to grow by 50% and 40% consecutively for four years straight. We have also helped establish unforgettable brands, missions, and visions. Moreover, we’ve assisted in creating noteworthy clinic culture and review-generating patient experiences.
What does “scaling” really mean?
It means getting your clinic from point A to point B. For example, if you are at $800,000 in annual revenue and want to grow to $1,000,000 annual revenue, then what work does that entail? No matter your goal we develop the strategy and execute it with you.
At Panel, we help you scale. We work with your goals to determine what it required to reach them. With over 10 years of experience in the healthcare industry we understand what works, what will work, and what can work to scale your clinic.
What is the time frame for this?
It all depends on the goal, resources, and your time. We understand that there may never be a prime moment to focus your time on marketing or growth, but it is required. Commitment is the catalyst for change. We have worked with clinic owners who have established roles and are able to execute an exhaustive task list per week. Conversely, we have worked with clinic owners who have an excellent middle management team to delegate to. In addition, some decisions or strategies are major and will be executed at a fast-pace such as a new website, a key referral partner, or the addition of a new practitioner or service.
Other aspects can take longer such as an acquisition, a new clinic, merger, or transformation of the patient experience or team culture.
What is the process?
We create a marketing plan for you that is developed using the best research and an expert panel that constructs it. This ensures that our process is superior and the least risky for you. We then execute on this process to get you results.
How do you measure success?
We create a custom dashboard and measure key metrics monthly.
Experience unlike any other
We have helped clinics of all sizes transform, accelerate, and disrupt sales plateaus. Our team, experience, and multi-media knowledge gives us the best insight to execute what will work for your clinic growth. Apart from healthcare, our team has worked with several other industries and business which has provided them the knowledge for what drives change and transforms businesses.
Clarity and transparency
We understand the layers that make marketing effective. The target audience, the brand, the media, and the messaging. We take this knowledge and create monthly deliverables to execute for your clinic. We also update you and consistently uphold our communication so you know exactly what we completed, what we will do next month, and the results associated with all of them. For example, if our goal were to complete 15 social media posts, two email campaigns, and one Google My Business Post, you’ll see that those were completed in our monthly detailed report that we provide you.
Security & standards
At Panel, we use password locks and database vaults for your security. We do not execute any campaigns or communication without your written approval and we have several internal quality checks to ensure that when we communicate, we are representing your brand at the highest standards. Additionally, we are versed in the CASL law and the Canadian governing associations, both provincially and federally, for health. Furthermore, we adhere to the laws set by Advertising Standards of Canada.
Quality over quantity
At Panel we don’t work with every clinic. Instead, we work with a select group to ensure they are successful. We ensure quality through the experience and acumen of our team. We also maintain a high standard of deliverables with our quality checks and process. Consequentially, if you are successful in the long run, then we will be too. Find out more about our commitment to quality on the About Us page.
A process that works
We believe that process is the foundation to success. Our process includes rigorous planning, insightful research, and strategic execution. We work with you as little or as much as you want, either way, we promise to never leave you out of the conversation. To learn more about our process head to the About Us page.
Our clients are transforming patient experience
A team that cares
We are a team of passionate and research-driven healthcare marketers with the collective ambition to strengthen your clinic’s marketing. We are also healthcare patients that have experienced the time and effort healthcare professionals place into their patient’s wellbeing. At Panel, we aim to extend your clinic’s marketing the same amount of care. Our team is comprised of experts who understand the multi-faceted and fast-paced world of healthcare marketing, which is why we have been able to help clinics across Canada grow their patient base and market share for years.
Let’s talk about your goals
Give us a call to learn more about how we can help your clinic scale!