Science

Science

At Panel, we conduct our own research on multiple subjects such as consumers, trends, media usage, health, clinics, practices, and behavior to curate in-house research. This ensures that we stay at the leading edge of marketing and leave no stone unturned with client’s marketing execution.

How do you name your healthcare clinic?

 In our most recent study we reviewed 1,499 Canadian chiropractic and physiotherapy clinics to determine what commonly makes up their names. Our research led us to some interesting answers.

Do you actively implement compassionate care?

We’re sure that you’ve heard about compassionate care and how beneficial it is. In fact, you may even have been told that you are not being compassionate enough. But author Stephen Trzeciak has some compelling reasons to consider how much compassion you implement into your care. Click read more to learn these reasons.

What is broad based marketing?

You may have 50 patients that need your services now, but you also have 500 patients that will need your services later. If your marketing is just focused on the 50 patients with lead generation, new patient acquisition or conversions tactics then you may always be buying leads or hunting for new patients. Read more to gain a deeper understanding of why you should consider broad based marketing.

11 Strategies to use to market your medical practice in Canada

A medical practice isn’t just about opening a clinic and waiting for patients to fill your schedule. You need to promote your services and the benefits that your patients will experience using your clinic. This requires increasing your brand’s presence online and offline. Read more to learn about 11 marketing strategies that you can use for your medical practice.

How many Google reviews are enough?

At Panel, we researched 10 chiropractic and physiotherapy focussed clinics per major city in Canada and compiled data from the 667 clinics who had Google reviews. We discovered that the industry average for Google reviews received is 18. The median is 19, while the most recurring number of reviews is 16. Yet, most clinics in 2021 far exceed that number. Would a prospective patient pick a clinic who has 1,000 reviews as opposed to 750?

Do years in business impact the number of practitioners employed?

In a study conducted by Panel Marketing in 2019, we reviewed Canadian clinics to determine if there is a correlation between the number of years a clinic has been in business and the number of practitioners they employ. We gathered data from 667 chiropractic and physiotherapy clinics in major cities nationwide to conduct this study

Client Testimonials

Dr. Rob Canil

Great team with great results!! Thank you Panel

Tom Stevens

We needed a marketing plan and a website to align our communication and goals. Panel Marketing’s team conducted a thorough competitor analysis followed by a review of all of our marketing and collateral. They modernized our logo and helped us communicate our message clearly. The web development was on point and executed very well! We would highly recommend them to any business looking to grow.

Bill Scott

We required a visual identity for our luxury penthouse suites. Panel was able to bring it to reality with a stunning brand. They executed on our marketing goals of generating consistent bookings directly from our website. Niche campaigns have helped us create a presence in a highly competitive market! Highly recommend Panel and the team for proper marketing!

Dr. Taia Spencer-Yap

The Panel team has been very professional and provide quality, researched marketing services. We especially like how they have in-depth knowledge of the private healthcare field so they can help us with unique issues and solutions

Priya Boyal

The Panel team was very thorough with their research into our niche industry and marketing needs. The marketing plan and strategy were effective and generated key monthly results for us. In addition, they helped us execute major marketing projects to help us increase our revenue.
Thank you!

Dr. Aaron Binstock

I didn’t have the greatest experience with the first marketing firm I used for my business, which made me hesitant to invest in another one. However, Panel was recommended to me by a friend so I decided to do a video call with Saqib to see what he had to offer. Their specificity and attention to detail is what stood out to me. It’s now been 2 years and counting and we couldn’t be happier with the service from top to bottom. Thank you Panel for helping me grow my business.

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