At Panel, we conduct our own research on multiple subjects such as consumers, trends, media usage, health, clinics, practices, and behavior to curate in-house research. This ensures that we stay at the leading edge of marketing and leave no stone unturned with client’s marketing execution.

How many Google reviews are enough?

At Panel, we researched 10 chiropractic and physiotherapy focussed clinics per major city in Canada and compiled data from the 667 clinics who had Google reviews. We discovered that the industry average for Google reviews received is 18. The median is 19, while the most recurring number of reviews is 16. Yet, most clinics in 2021 far exceed that number. Would a prospective patient pick a clinic who has 1,000 reviews as opposed to 750?

Do years in business impact the number of practitioners employed?

In a study conducted by Panel Marketing in 2019, we reviewed Canadian clinics to determine if there is a correlation between the number of years a clinic has been in business and the number of practitioners they employ. We gathered data from 667 chiropractic and physiotherapy clinics in major cities nationwide to conduct this study

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