Science
At Panel, we conduct our own research on multiple subjects such as consumers, trends, media usage, health, clinics, practices, and behavior to curate in-house research. This ensures that we stay at the leading edge of marketing and leave no stone unturned with client’s marketing execution.
26% Growth Year over Year
From 2021 to 2022, the clinics we work with have seen a 26% growth year over year in their average gross revenue! The
median was 17%. So is there some sort of magic involved? A digital recipe that only we know about?
Building your personal brand
Personal branding is the process of creating a name, image and reputation for yourself in the minds of others. It involves developing a unique set of skills, characteristics and values that make you stand out from the rest.
How To Increase Assessments & Follow-Ups for Your Massage Team
When patients walk into your practice, they should feel welcomed and impressed. This can be done with a well-designed waiting room and friendly staff. Make sure your team is knowledgeable about the services you offer and can answer any questions patients may have.
How to increase assessments and follow-ups for your Naturopathic or Nutritionist team
When patients walk into your practice, they should feel welcomed and impressed. This can be done with a well-designed waiting room and friendly staff. Make sure your team is knowledgeable about the services you offer and can answer any questions patients may have.
How to increase assessments and follow-ups for your Physiotherapy team or Osteopathy team
When patients walk into your practice, they should feel welcomed and impressed. This can be done with a well-designed waiting room and friendly staff. Make sure your team is knowledgeable about the services you offer and can answer any questions patients may have.
How to increase assessments and follow-ups for your Chiropractic team
As a clinic owner, you know how hard it is to build a practice and recruit practitioners. Keep your practitioners busy. The following are five tactics used by successful clinics that you can start using today.
How do you name your healthcare clinic?
 In our most recent study we reviewed 1,499 Canadian chiropractic and physiotherapy clinics to determine what commonly makes up their names. Our research led us to some interesting answers.
Do you actively implement compassionate care?
We’re sure that you’ve heard about compassionate care and how beneficial it is. In fact, you may even have been told that you are not being compassionate enough. But author Stephen Trzeciak has some compelling reasons to consider how much compassion you implement into your care. Click read more to learn these reasons.
What is broad based marketing?
You may have 50 patients that need your services now, but you also have 500 patients that will need your services later. If your marketing is just focused on the 50 patients with lead generation, new patient acquisition or conversions tactics then you may always be buying leads or hunting for new patients. Read more to gain a deeper understanding of why you should consider broad based marketing.
11 Strategies to use to market your medical practice in Canada
A medical practice isn’t just about opening a clinic and waiting for patients to fill your schedule. You need to promote your services and the benefits that your patients will experience using your clinic. This requires increasing your brand’s presence online and offline. Read more to learn about 11 marketing strategies that you can use for your medical practice.
How many Google reviews are enough?
At Panel, we researched 10 chiropractic and physiotherapy focussed clinics per major city in Canada and compiled data from the 667 clinics who had Google reviews. We discovered that the industry average for Google reviews received is 18. The median is 19, while the most recurring number of reviews is 16. Yet, most clinics in 2021 far exceed that number. Would a prospective patient pick a clinic who has 1,000 reviews as opposed to 750?
Do years in business impact the number of practitioners employed?
In a study conducted by Panel Marketing in 2019, we reviewed Canadian clinics to determine if there is a correlation between the number of years a clinic has been in business and the number of practitioners they employ. We gathered data from 667 chiropractic and physiotherapy clinics in major cities nationwide to conduct this study
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