How to increase follow-ups for your Massage team? As a clinic owner, you know how hard it is to build a practice, recruit practitioners, and keep your practitioners busy. The following are five tactics used by successful clinics that you can start using today.

Provide a Wow Patient Experience

When patients walk into your practice, they should feel welcomed and impressed. This can be done with a well-designed waiting room and friendly staff. Make sure your team is knowledgeable about the services you offer and can answer any questions patients may have. Building a patient-centric clinic that is dedicated towards providing quality care can be challenging. However, by systemizing every aspect of the patient experience, you can ensure that it is repeatable, scalable and profitable. This will help you to attract and keep new patients.

Send e-newsletters to promote new products and services

E-newsletters are a great way to keep patients informed about new products and services offered at your clinic. By sending e-newsletters that are tailored to the individual, you can make sure that they feel appreciated and important. This can help to keep them engaged with your clinic and encourage them to continue receiving treatment.

Get involved in your community and join community groups

Join local business networking groups and attend events where you can meet business owners and professionals who may be interested in referring their patients to your clinic.

Execute social media advertising

Social media advertising (meta, linkedin, tiktok) is a great way to reach new patients online. Use targeted ads to reach people who are interested in your services and are located near your clinic.

Follow up each and every time

Follow-up appointments are crucial for retaining patients. If you’re not able to see them for their next appointment, make sure to call them and reschedule. Email follow-ups that are personalized work quite well. By sending a follow up email that is tailored to the individual, you can make sure that they feel appreciated and important. This can help to keep them engaged with your clinic and encourage them to continue receiving treatment. 

Massage Therapists who want to increase their assessments and follow-ups can use the five tactics we’ve outlined in this article. By providing a wow patient experience, following up each and every time, sending e-newsletters, getting involved in their community, and using social media advertising, you can bring in more new patients and keep them busy.

If you want to learn more about how to increase assessments and follow-ups for your massage team, please book a time on my calendar. https://calendly.com/saqibtariq/30min  I would be happy to discuss this with you further.