Social Media

Social media

Connect with patients

Social media’s role is to educate patients, introduce the brand, inspire, and raise awareness. Healthcare social media provides your clinic with the tools and opportunities to connect with both current and future patients. When used properly, it can be an excellent strategy to expand your reach, increase brand awareness, and engage with your patients.

We’re able to execute social media strategies on the following platforms:
• Facebook
• Instagram
• Twitter
• LinkedIn
• YouTube
• Google

Your clinic’s social media influences patients

Over 1 billion people use Instagram a month (Hootsuite, 2021), over 2.80 billion people use Facebook a month (Oberlo, 2021), and over 2 billion people use YouTube a month (YouTube, n.d.). Platforms with lower monthly users include, Twitter, which has over 330 million active monthly users (Statista, 2019) and LinkedIn which has over 310 million active monthly users (Omnicore Agency, 2021). This is a massive market of people navigating through mass amounts of content; many of which use their social media to find treatment options, the right clinic, and more. 42% of those looking at healthcare information social media will also look for related reviews and 43% of baby boomers are beginning to use social media for their healthcare related information (Referral MD, 2018). Yet, healthcare marketers are less likely to use social media marketing than other marketers even though their audience is on these platforms (Referral MD, n.d.).

The benefits of social media

Social media benefits clinics by helping them reach a large audience and enables the clinic to actively engage with patients. This improves brand awareness, brand recall, and brand loyalty. Owners benefit because they are able to establish dialogue to answer questions, comment on posts, share advice, and show the behind the scenes of the clinic. Social media also provides owners a tool to share important information with patients about clinic updates in a matter of moments. Patients benefit by using their social media as a resource for healthcare information or exercises.

Expertly crafted strategies

We build your strategies on content pillars to ensure order throughout your social media posting, however, we don’t take control away from you and confine you to strictly posting our content. Our team members are experts in crafting social media strategies for healthcare clinics and enjoy the thought behind interesting and engaging posts. Our expertise allows us to use the best practices while understanding the consequences of posting on each platform


A process that works

Our process starts with reviewing what has worked previously and what we should cease. This provides us with a foundation to build content pillars. Our process undergoes an internal review and two quality checks before we send the social media calendar to you for approval. Throughout this process you can work with us as little or as much as you like; we’re happy to incorporate any content suggestions you may have and you are free to continually post what you’d like. To learn more about our process head to the About Us page.


Quality over quantity

Would your patients miss your content if you ever stopped posting? Would they even notice if you stopped posting? We take the time to develop content that viewers will enjoy seeing on their feed; whether it makes them smile, educates them, or provides clinic updates for them. Our work undergoes two tiers of approval and two quality checks that assess the function of the post, the writing, and the image or video used. Learn more about our commitment to quality on the About Us page.

A team that cares

We are a team of passionate and research-driven healthcare marketers with the collective ambition to strengthen your clinic’s marketing. We are also healthcare patients that have experienced the time and effort healthcare professionals place into their patient’s wellbeing. At Panel, we aim to extend your clinic’s marketing the same amount of care. Our team is comprised of experts who understand the multi-faceted and fast-paced world of healthcare marketing which is why we have been able to help clinics across Canada grow their patient base and market share.

Let’s talk about your social media

Give us a call to learn more about how we can help you strengthen your clinic’s social media.

Contact Us