One of Western Canada’s most highly acknowledged market researchers, Sheila Weaver brings over 20 years of professional experience to bear on clients’ strategic marketing research questions.
Sheila’s experience spans the gamut of qualitative and quantitative methodologies. A professionally trained and broadly experienced interviewer and focus group moderator, she is equally expert in quantitative survey and analytic design.
Sheila’s professional roots lie with Procter & Gamble and TVOntario in Toronto. Prior to launching Weaver Marketing Research in 2002, Sheila served as Vice President of Environics West.
Over the past several years, Sheila has focused on questions related to public and customer needs and satisfaction, and perceptions of brand image / corporate reputation. Among the areas in which she has conducted recent research:
- Communications testing
- Brand image / Corporate reputation
- Trade area needs assessment
- Urban planning
- Recreation facility needs and expectations
- Residential and commercial real property development
- New product development
- Call centre satisfaction
- Employee retention
- Retail image
- Customer churn.
Clients include: Heritage Park, Fulcrum Communications, TELUS Business Solutions, TELUS Consumer Solutions, Real Estate Council of Alberta, BC Real Estate Association, Decidedly Jazz Danceworks, COP/WinSport, the City of Calgary, and First Capital Realty.
Sheila offers seasoned expertise in testing tactical initiatives. She is best known for her conceptual design and analysis, incisive reporting, and for her customized approach to strategic marketing issues.
For many years Sheila led the Education portfolio of the Board of the Marketing Research and Intelligence Association (MRIA) Alberta Chapter, designing advancement courses for Canadian marketing research professionals.