Web development

Web development

Convert website visitors into patients

Now more than ever before, websites need to be exceptionally user-friendly and optimized for patient experience.
We help clinics develop all-encompassing websites that are engaging, cost-effective, and fully optimized.

Our clients enjoy the following:

• Higher conversion rates
• Higher engagement with current patients
• Increased cross-selling opportunities
• Marketable pages and landing pages
• Online booking integrations with Clinico and Jane App
• Google Analytics setup to track, monitor and analyze who is visiting your website.

Websites face quick judgement

More than 70% of people will start researching healthcare information online which shows the importance of a great website (360 for Doctors, 2016). As per Adobe, 38% of people will stop engaging with a website if they think it is unattractive. A judgement which is made within 0.05 seconds of a visitor being on your site (Adobe, 2018). Your clinic’s website extends yours patient’s experience online while providing a form of contact 24/7. Giving patients the convenience of online booking is essential as 77% of patients prefer online booking (Website4MD, n.d.). In fact, 34.3% of appointments are booked online during closing hours (Website4MD, n.d.).

The benefits of improving your website

A great healthcare website benefits clinics because they increase the credibility of the clinic and improve the patient experience. Your website may be a patient’s first impression of the clinic and the selling factor in their decision to book an appointment. The best healthcare websites benefit clinic owners because they alleviate administrative scheduling duties through online booking and quality information. This frees their time to treat more patients and manage the clinic. Patients benefit from great websites because their trust increases and their ability to find information easily will make their Research Phase pain-free.

Expertly crafted strategies

We have years of experience improving websites as we have done ‘renovations’, entire flips, or developed brand new websites for various clients. Our websites undergo scrutinous quality checks and are designed by talented and experienced web developers.


A process that works

We understand how much work is involved with developing a new website, or even just renovating an existing one. For projects this big, process matters. We believe that process is the foundation to success for healthcare marketing because the right process ensures quality in every deliverable. To learn more about our process head to the About Us page.


Quality over quantity

A quality website is necessary in this digital age, which is why we work with your budget to ensure your website meets the required expectations of patients. At Panel we believe that the quality of work holds more value than the quantity of one’s output. Learn more about our commitment to quality on the About Us page.

A team that cares

We are a team of passionate and research-driven healthcare marketers with the collective ambition to strengthen your clinic’s marketing. We are also healthcare patients that have experienced the time and effort healthcare professionals place into their patient’s wellbeing. At Panel, we aim to extend your clinic’s marketing the same amount of care. Our team is comprised of experts who understand the multi-faceted and fast-paced world of healthcare marketing which is why we have been able to help clinics across Canada grow their patient base and market share.

Let’s talk about your website

Give us a call to learn more how we can help you improve your website.

Contact Us