Web development

Web development

Convert website visitors into patients

Now more than ever before, websites need to be exceptionally user-friendly and optimized for patient experience.
We help clinics develop all-encompassing websites that are engaging, cost-effective, and fully optimized.

Our clients enjoy the following:

• Higher conversion rates
• Higher engagement with current patients
• Increased cross-selling opportunities
• Marketable pages and landing pages
• Online booking integrations with Clinico and Jane App
• Google Analytics setup to track, monitor and analyze who is visiting your website.

Websites face quick judgement

More than 70% of people will start researching healthcare information online which shows the importance of a great website (360 for Doctors, 2016). As per Adobe, 38% of people will stop engaging with a website if they think it is unattractive. A judgement which is made within 0.05 seconds of a visitor being on your site (Adobe, 2018). Your clinic’s website extends yours patient’s experience online while providing a form of contact 24/7. Giving patients the convenience of online booking is essential as 77% of patients prefer online booking (Website4MD, n.d.). In fact, 34.3% of appointments are booked online during closing hours (Website4MD, n.d.).

The benefits of improving your website

A great healthcare website benefits clinics because they increase the credibility of the clinic and improve the patient experience. Your website may be a patient’s first impression of the clinic and the selling factor in their decision to book an appointment. The best healthcare websites benefit clinic owners because they alleviate administrative scheduling duties through online booking and quality information. This frees their time to treat more patients and manage the clinic. Patients benefit from great websites because their trust increases and their ability to find information easily will make their Research Phase pain-free.

Expertly crafted strategies

We have years of experience improving websites as we have done ‘renovations’, entire flips, or developed brand new websites for various clients. Our websites undergo scrutinous quality checks and are designed by talented and experienced web developers.


A process that works

We understand how much work is involved with developing a new website, or even just renovating an existing one. For projects this big, process matters. We believe that process is the foundation to success for healthcare marketing because the right process ensures quality in every deliverable. To learn more about our process head to the About Us page.


Quality over quantity

A quality website is necessary in this digital age, which is why we work with your budget to ensure your website meets the required expectations of patients. At Panel we believe that the quality of work holds more value than the quantity of one’s output. Learn more about our commitment to quality on the About Us page.

A team that cares

We are a team of passionate and research-driven healthcare marketers with the collective ambition to strengthen your clinic’s marketing. We are also healthcare patients that have experienced the time and effort healthcare professionals place into their patient’s wellbeing. At Panel, we aim to extend your clinic’s marketing the same amount of care. Our team is comprised of experts who understand the multi-faceted and fast-paced world of healthcare marketing which is why we have been able to help clinics across Canada grow their patient base and market share.

Let’s talk about your website

Give us a call to learn more how we can help you improve your website.

Client Testimonials

Dr. Rob Canil

Great team with great results!! Thank you Panel

Tom Stevens

We needed a marketing plan and a website to align our communication and goals. Panel Marketing’s team conducted a thorough competitor analysis followed by a review of all of our marketing and collateral. They modernized our logo and helped us communicate our message clearly. The web development was on point and executed very well! We would highly recommend them to any business looking to grow.

Bill Scott

We required a visual identity for our luxury penthouse suites. Panel was able to bring it to reality with a stunning brand. They executed on our marketing goals of generating consistent bookings directly from our website. Niche campaigns have helped us create a presence in a highly competitive market! Highly recommend Panel and the team for proper marketing!

Dr. Taia Spencer-Yap

The Panel team has been very professional and provide quality, researched marketing services. We especially like how they have in-depth knowledge of the private healthcare field so they can help us with unique issues and solutions

Priya Boyal

The Panel team was very thorough with their research into our niche industry and marketing needs. The marketing plan and strategy were effective and generated key monthly results for us. In addition, they helped us execute major marketing projects to help us increase our revenue.
Thank you!

Dr. Aaron Binstock

I didn’t have the greatest experience with the first marketing firm I used for my business, which made me hesitant to invest in another one. However, Panel was recommended to me by a friend so I decided to do a video call with Saqib to see what he had to offer. Their specificity and attention to detail is what stood out to me. It’s now been 2 years and counting and we couldn’t be happier with the service from top to bottom. Thank you Panel for helping me grow my business.

Let’s achieve your goals together

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